After more than 30 years, the winds of change are blowing at Ryme, and this is what we wanted to convey to our valued customers, without whom this would not have been possible, and it is with them hand in hand that we predict a bright future.
The logo becomes the centrepiece of the new identity, conveying reliability, technology and globality. The typography has a more digital character and the accompanying small chromatic change represents a global company.
Michael Delaney, Ryme CEO/DG explains that the new identity represents an evolution of an innovative company capable of offering new solutions for technical automotive inspection.
"Our logo is more in line with the global, contemporary, dynamic and innovative identity, with a great international projection, as well as development in R+D+i and without forgetting the customer service that has always been our hallmark".
The new design incorporates the icon check in a simple design that communicates sobriety and transparency, and is perfectly adapted to our business model of technical vehicle inspection in which precision and professionalism are necessary.
The visual identity also goes hand in hand with the company's corporate image of "Worldwide, that align both companies with the same corporate image to enable an open and interactive relationship with customers. It is a further step in their immersion in the digital world.
"The new corporate image is more in line with the global, contemporary, dynamic and innovative identity, with a great projection at international level, as well as development in R+D+i".
Michael Delaney, CEO